Secret Formulas

Cinema's Secret Formulas: Why Non-corporate Cinema Has Tremendous Power

The 10th Secret Formula we've revealed!

Feb 23 •

Cinema's Secret Formulas: How to work with "The Best"... And....The5: 02.09.25 edition

Some weekend nudges and considerations

Feb 9 •

Cinema's Secret Formulas: The Differential

#9: Our sales system is need of a major repair -- and the 01.26.25 Edition of The5

Jan 26 •

Cinema's Secret Formulas: Why We Don't Think Clearly

We are onto the 8th in the series... And, of course, the latest edition of HFF's The Five

Jan 19 •

Cinema's Secret Formulas: Why Artists/Entrepreneurs Need Better Routines

#7 in the series -- And the lastest edition of The Five

Jan 5 •

Cinema's Secret Formulas: Why We Deliberately Don't Offer True Choice

AKA "The Consumer's Trap" (#6 in The Series)

Dec 29, 2024 •

Cinema's Secret Formulas: When To Sell

#5 in the series, and another edition of LP&W of course!

Dec 14, 2024 •

Cinema's Secret Formulas: Why We Do Not Improve Things In Our Cinema Ecosystem

#4 in the series, and again with a new set of LP&W's

Dec 8, 2024 •

Cinema's Secret Formulas: Why Change Is Slow

#3 in a series.. and the return of LP&W's

Dec 1, 2024 •

Cinema’s Secret Formulas: How To Build An Audience

#2 in a series of short riffs on giant concepts

Nov 17, 2024 •

Cinema’s Secret Formulas: The Closed Triangle Of Audience Elevation

A new series of big ideas in a small bite.

Nov 10, 2024 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts