The HFF Masterclass: Running A Newsletter
Regardless of what you have to share, a newsletter is a crucial tool and step.
I have been in the cinema industry for close to forty years now. I see three key developments in terms of major disruptions to the business of art and community. Most will agree on the internet and digital capture as being two of those. But I place newsletters as the third for the simple direct relationship with the community that they facilitate.
One way I look at modernity is as the progress we make to that direct relationship with community and individuals. It may not be the only way, but newsletters sure turned the tables for the better. And now that we have multiple newsletter platforms that make it so easy, I have to wonder why you wouldn’t be using them. Some things you should do just because you can. Newsletters are one of those things.
And of course there are many fringe benefits to developing such a habit too.
If you know all that already, jump right in. This Masterclass is structured for you.
But if you are how still unsure of whether a newsletter should be in your toolbox, skip down to the next section and get your head on straight, friend. There I will delve a bit more into The Why.
How To Have A Decent Newsletter Game From The Get Go
I recognize I need to an update as just like everything else, things change in the newsletter realm. Let me know what you’d like to have addressed.
And over on FilmStack Deep Dive, we are working on a collection of other people’s advice on the newsletter game. If you have suggestions of articles to include there, please let me know too.
Why do you want to run a newsletter?
Whether you are a maker, a facilitator, an entrepreneur, an artist, a distributor, exhibitor, festival, or policy maker… you need to directly reach your audience. Ideally you have a two-way communication. And you are focused on an actual relationship — which means you have the email lists and are not dependent on any single platform for your reach.
