Most intrigued by No.17 at the moment! While the obvious thing for people to subscribe to is the service where they saw the film, it occurs to me that a film could hope to inspire subscription to any number of other related services -- essentially long term experiential tie ins, or the creation of all inclusive content marketing! Sounds kind of icky using those words, but what if instead we said “along with this film comes an entire suite of compatible products, services and experiences designed flesh out an entire world”. Ha. It would almost be like creating a mini-metaphysical-Disneyland for every title or portfolio. Fun!
My wife just pointed out that all-inclusive and enveloping content marketing using entertainment media as a starting point is in fact the plot of The Boys -- which is of course a tool to gain more Amazon subscribers. Art imitating life imitating art and all that...
I’m not involved in the film industry (yet) and not qualified to comment. Though from a common sense point of view. I think you’re on solid ground. Best of luck and I look forward to following the progress. Cheers.
I'd modify the title to reflect what you allude to in several bullets - the unpredictability of film, or really anything if the full Truth be told.
Film Industry Truths 1.0 (For Now)
The focus of my career has been the evolution of business across a range of industries, most recently returned to media and entertainment.
So I really appreciate your list. Today.
As I learn more, I find myself musing much more about how I might be a Truth Buster, not for rebellion's sake. But to assure that in the continued evolution, amid the increasing pace of change, my work contributes to the gains of change and minimizes the losses. And in true entrepreneurial spirit, that I don't let Truths keep me from finding another way. There's always another way. And maybe that sentence deserves its own truthful bullet.
“Subscribe” in #17 caught in my throat. The feeling of the list is - it seems to me - pertinent to theatrical-feature and nit to streaming / series. Which is fine except that subscribe feels strongly like a streamers universe concept.
Yes, for better or worse, global streaming is the dominant influence on the film business and the streamers business goals are initially customer acquisition.
I feel subscribe (in the context of this post) could be more a concept than an action, another way of saying "I prefer the projects that emerge from Production Company/Artist X."
Huge agree for #9! So many execs, especially in the streaming era, are trying to approach the film business the way they approach tech. Trying to chase predictions, create formulas, optimize ROI, etc. But often people don’t know what kind of story they want til they see it! IP lends itself to predictability in focus groups, but not every successful idea can be focus-grouped. It’s useful info, but I wish decision makers wouldn’t take it as gospel for how successful a project will be.
Wow! This could be an entire semester/major at a university. Just understanding this list alone! Thank you.
I don't have anything to add. More specificity, maybe but then the list would become a book. What you covered here feels like a treasure trove!
Most intrigued by No.17 at the moment! While the obvious thing for people to subscribe to is the service where they saw the film, it occurs to me that a film could hope to inspire subscription to any number of other related services -- essentially long term experiential tie ins, or the creation of all inclusive content marketing! Sounds kind of icky using those words, but what if instead we said “along with this film comes an entire suite of compatible products, services and experiences designed flesh out an entire world”. Ha. It would almost be like creating a mini-metaphysical-Disneyland for every title or portfolio. Fun!
My wife just pointed out that all-inclusive and enveloping content marketing using entertainment media as a starting point is in fact the plot of The Boys -- which is of course a tool to gain more Amazon subscribers. Art imitating life imitating art and all that...
I’m not involved in the film industry (yet) and not qualified to comment. Though from a common sense point of view. I think you’re on solid ground. Best of luck and I look forward to following the progress. Cheers.
I have this standard slide for most presentations / seminars etc.
Headline: Film Business Summary
“Nobody knows anything” - William Goldman ”
“What’s Your Motivation” - Stella Adler
“Attorney, Attorney, Attorney” - Roy M.M.
I like it. I like each bullet.
I'd modify the title to reflect what you allude to in several bullets - the unpredictability of film, or really anything if the full Truth be told.
Film Industry Truths 1.0 (For Now)
The focus of my career has been the evolution of business across a range of industries, most recently returned to media and entertainment.
So I really appreciate your list. Today.
As I learn more, I find myself musing much more about how I might be a Truth Buster, not for rebellion's sake. But to assure that in the continued evolution, amid the increasing pace of change, my work contributes to the gains of change and minimizes the losses. And in true entrepreneurial spirit, that I don't let Truths keep me from finding another way. There's always another way. And maybe that sentence deserves its own truthful bullet.
“Subscribe” in #17 caught in my throat. The feeling of the list is - it seems to me - pertinent to theatrical-feature and nit to streaming / series. Which is fine except that subscribe feels strongly like a streamers universe concept.
Yes, for better or worse, global streaming is the dominant influence on the film business and the streamers business goals are initially customer acquisition.
I feel subscribe (in the context of this post) could be more a concept than an action, another way of saying "I prefer the projects that emerge from Production Company/Artist X."
Huge agree for #9! So many execs, especially in the streaming era, are trying to approach the film business the way they approach tech. Trying to chase predictions, create formulas, optimize ROI, etc. But often people don’t know what kind of story they want til they see it! IP lends itself to predictability in focus groups, but not every successful idea can be focus-grouped. It’s useful info, but I wish decision makers wouldn’t take it as gospel for how successful a project will be.