I get it. Maybe you went to college. Grad school, even. You invested a lot into your education. Or maybe you didn’t go that route, but you’ve been working in the field for a while. A decade or more? Three, perhaps. You’ve sunk both time and money into learning how to get where you want in this field. And perhaps you are one of the fortunate ones. You won and got it done. You made dream #1, maybe even dream #2. Dream three’s been harder, longer, and a bit crueler, but you are showing up and doing the dance. It may catch on.
Truth is, though, it is going slower than you’d like. If you were to go back in time, you thought you’d be further along by now. Maybe even happier. More satisfied?
But you are good. You are really good. Frankly, really f’n good at what you do. You get it done. And you have style. You’re quick. You see through the bullshit. And when they’ve given you a chance, you excelled and made more of it than most would expect.
How come you can’t get your movie made? How come they don’t want what you are selling? And what about team building? Isn’t that getting harder and harder to do, too? There’s a lot on your plate, and theirs is heaping high too. Who has the time to sign on for something new anyway? How are you supposed to elevate your game? Wasn’t it suppose to keep getting better?
Can I offer you a new flavor of kool-aid instead? I encourage you to drink up. Or maybe you’d prefer the antidote in pill form? Whatever is your poison, what’s it going to take for you to see that this whole reality is all a false construct?
But wait. I don’t want to go so broad today. I want to stay focused on our business and creative practice. Let’s shift our gaze just a tad; whaddayasay? It is the way we are doing things right now that we must smash. We were trained to believe that things linger, that the present mergers with the past, and this here and now, is what sticks. Even when it stinks… to high heaven.
But that is the old way. Let’s face it. We’ve all been living in something else for a while now.
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