Are We A Bunch Of Idiots For Ignoring The Simple Fix That Could Save Cinema?

Please stop kicking the indie horse corpse.

For forty plus years anyone in the FKATheFilmBiz with an ounce of common sense has been saying to put marketing money into your indie film budget. There was even a time when they were saying bring on a “producer” of distribution and marketing from Day One. I said as much too, but also took more than a wee bit of umbrage at the producer moniker for those…